The Message Bible puts it this way: "Don't love the world's ways. Don't love the world's goods. Love of the world squeezes out love for the Father. Practically everything that goes on in the world- wanting your own way, wanting everything for yourself, wanting to appear important- has nothing to do with the Father. It just isolates you from Him." I John 2:15-16
There is good reason for Jesus defining the greatest commandment as love for the Father with all our being. Second place is no place at all.